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All Spotlight Initiative programmes adopted a comprehensive theory of change and worked across all the Spotlight Initiative pillars to develop a comprehensive VAWG programme. The approach taken by Spotlight Initiative Mozambique was as follows:
To support legislation and policies to end VAWG (pillar 1), the Spotlight Initiative worked with the Government of Mozambique to reinforce legislation and policies and develop multiple legal and policy instruments. These instruments included the Multi-sectoral Mechanism for Prevention, Reporting, Referral and Response to Violence Against Children at…
In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.
They developed a set of campaign materials, including posters, signs and pamphlets of varying sizes that were designed to go in different areas of sports clubs. For example, some materials were designed to go in the bathrooms, some on…
In 2020, Spotlight Initiative supported a National Parenting Programme in Grenada with a campaign called “Step Up Your Parenting Game”. This campaign targeted men and women who were parents and guardians. The focus of the messaging was on improving parenting approaches for the benefits of their children. This campaign included a number of sub-messages including:
“No matter who, no matter, what, there is no excuse for abuse”
“Children need their fathers: they need love, support and encouragement”
“Feeling stressed? Check your B.E.T. (body, environment, thoughts)”
“Communicate with your…
Spotlight Initiative’s overarching goal in its Theory of Change (ToC) is to ensure that all women, especially those who are marginalised and vulnerable, live free from violence and harmful practices. Together with its partners, Spotlight Initiative aims to make concrete changes in six Outcome Areas or Pillars to end VAWG. Changes in these six Outcome Areas contribute to achieving SDG 5 and SDG 16. ToC “if/then” logic statements were then crafted for each Outcome to describe the desired results.
Example: IF/THEN TOC for Outcome 1 (Legislative and policy frameworks)
IF
(1) Women and VAWG…
Capacity development of key stakeholders in the government, health, police, justice, and social service sectors, educators, private sector partners, and civil society, can help to embed EVAWG knowledge, attitudes, and practices in people´s personal and professional lives.
For example, in Malawi, gender-sensitive trainings on survivor-centred reporting for Police Public Relations Officers and the media continues to yield results beyond the initial training sessions.
In El Salvador, civil society organisations contributed to new areas of research on justice, social auditing for women's…
When the COVID-19 pandemic started, many Spotlight Initiative programmes were already being implemented and teams had to quickly adapt implementation to changing realities. Overall, Spotlight Initiative rapidly accelerated and redirected more than USD 21 million across programmes to address VAWG in the context of COVID-19. For example:
Mobile and remote services were developed and reinforced to address the acute needs of women and girls. For example, the Zimbabwe programme scaled up mobile one-stop centre service provision, exceeding the set target by 300% and bringing women with…
In Kyrgyzstan, Spotlight programme used a mobile game, “Mystery of Sary Kol”, to raise awareness of the dangers of child marriage, reaching over 39,000 players. This game was developed as a follow-up to the successfully designed and launched “Spring in Bishkek” mobile game in 2021, which focused on forced marriage. Both games were jointly designed with adolescent girls.
According to a survey of players of “Mystery of Sary Kol”, the game has significantly influenced players’ beliefs that child marriage is a crime (86% of players), improved the willingness of players to help a friend who…
“Flowers in the Air” (“Flores en el aire. Cartografia para la memoria de victimas de feminicidios”) is an initiative established by Spotlight Initiative in 2021 to provide symbolic reparations, raise awareness and understanding, and help to provide justice for the families and friends of women and adolescents who have been killed through femicide.
This initiative worked with victims’ loved ones to map out the lives of these women. They did this by walking through places of significance to the memory of these women and used a digital tool to map these walks and document the memories…
In 2020, Spotlight Initiative worked with influential Christian and Muslim leaders in Mali to spread messages that condemn VAWG. The President of the High Islamic Council of Mali and the Representative of the Episcopal Conference of Mali appeared in a series of Spotlight Initiative-supported television and radio messages. Through these messages, these leaders denounced VAWG, citing religious texts that support respectful relationships. This campaign ran for two months. During this period, television messages were viewed 40,878,000 times and radio messages were heard 4,663,300 times. In…
Spotlight Initiative acknowledges the central role of journalists and their contribution to public discourse as well as the potential of this group to change existing narratives so that they support upholding and advancing women’s rights and gender equality. Through the support of six Spotlight Initiative programmes in 2021, 134 news outlets now have peer-validated news and media standards on ethical and gender-sensitive reporting. They join more than 600 media houses engaged by Spotlight Initiative that have committed to better reporting on VAWG.
Eight Spotlight Initiative programmes also…