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Working with the media provides a unique opportunity for programmes to work at scale to increase awareness of violence against women and girls (VAWG) and address and challenge societal attitudes and norms which drive it. With careful planning and content, the media can amplify important messages to change norms and behaviour, encourage dialogue, and help influence legislation and public policy. However, this needs to be done carefully to avoid reinforcing harmful social norms that contribute to gender inequality and VAWG through stereotypical representations. It is important for media…