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Spotlight Initiative engages in many strategic partnerships at the global level, including with advocates and influencers, to challenge gender stereotypes and raise awareness of EVAWG work. Global Advocates for Spotlight Initiative, including actor Cecilia Suarez and South African Springboks Rugby Captain Siya Kolisi, have used their social media channels and participation in interviews and at panel discussions to champion work by Spotlight Initiative. Find out more about Ceclia’s support and engagement here and Siya’s personal reflections here. 

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The Central Asia and Afghanistan Regional Programme partnered with TikTok to launch regional campaigns to address harmful social norms around violence. Based on the multi-stakeholder evidence collected, the Spotlight Initiative programme partnered with five social media influencers and produced 15 TikTok videos. These videos were widely disseminated with an estimated target audience of 200,000 social media users, likely contributing to heightened awareness of, and an improved understanding on, the issues of gendered violence, harassment, gender stereotypes and discrimination.

Additionally…

Spotlight Initiative has partnered extensively with the media and arts and culture organisations to heighten awareness of healthy gender norms and behaviours and increase knowledge about the rights of women and girls, especially at the community level. 

In Malawi, for example, the programme collaborated with a private media company to raise awareness on eliminating VAWG. This included the promotion of positive masculinities through the HeforShe campaign across the six Spotlight Initiative programme districts in-country. Furthermore, to highlight the important role of activists during the 16…