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Spotlight Initiative’s overarching goal in its Theory of Change (ToC) is to ensure that all women, especially those who are marginalised and vulnerable, live free from violence and harmful practices. Together with its partners, Spotlight Initiative aims to make concrete changes in six Outcome Areas or Pillars to end VAWG. Changes in these six Outcome Areas contribute to achieving SDG 5 and SDG 16. ToC “if/then” logic statements were then crafted for each Outcome to describe the desired results.

Example: IF/THEN TOC for Outcome 1 (Legislative and policy frameworks) 

IF
(1) Women and VAWG…

Capacity development of key stakeholders in the government, health, police, justice, and social service sectors, educators, private sector partners, and civil society, can help to embed EVAWG knowledge, attitudes, and practices in people´s personal and professional lives.

For example, in Malawi, gender-sensitive trainings on survivor-centred reporting for Police Public Relations Officers and the media continues to yield results beyond the initial training sessions.

In El Salvador, civil society organisations contributed to new areas of research on justice, social auditing for women's…

Spotlight Initiative acknowledges the central role of journalists and their contribution to public discourse as well as the potential of this group to change existing narratives so that they support upholding and advancing women’s rights and gender equality. Through the support of six Spotlight Initiative programmes in 2021, 134 news outlets now have peer-validated news and media standards on ethical and gender-sensitive reporting. They join more than 600 media houses engaged by Spotlight Initiative that have committed to better reporting on VAWG.

Eight Spotlight Initiative programmes also…

Spotlight Initiative engages in many strategic partnerships at the global level, including with advocates and influencers, to challenge gender stereotypes and raise awareness of EVAWG work. Global Advocates for Spotlight Initiative, including actor Cecilia Suarez and South African Springboks Rugby Captain Siya Kolisi, have used their social media channels and participation in interviews and at panel discussions to champion work by Spotlight Initiative. Find out more about Ceclia’s support and engagement here and Siya’s personal reflections here. 

WithHer Fellowship
Through the #WithHer…

Spotlight Initiative has partnered extensively with the media and arts and culture organisations to heighten awareness of healthy gender norms and behaviours and increase knowledge about the rights of women and girls, especially at the community level. 

In Malawi, for example, the programme collaborated with a private media company to raise awareness on eliminating VAWG. This included the promotion of positive masculinities through the HeforShe campaign across the six Spotlight Initiative programme districts in-country. Furthermore, to highlight the important role of activists during the 16…