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In 2020, Spotlight Initiative supported a National Parenting Programme in Grenada with a campaign called “Step Up Your Parenting Game”. This campaign targeted men and women who were parents and guardians. The focus of the messaging was on improving parenting approaches for the benefits of their children. This campaign included a number of sub-messages including:

“No matter who, no matter, what, there is no excuse for abuse”
“Children need their fathers: they need love, support and encouragement”
“Feeling stressed? Check your B.E.T. (body, environment, thoughts)”
“Communicate with your…

Spotlight Initiative’s overarching goal in its Theory of Change (ToC) is to ensure that all women, especially those who are marginalised and vulnerable, live free from violence and harmful practices. Together with its partners, Spotlight Initiative aims to make concrete changes in six Outcome Areas or Pillars to end VAWG. Changes in these six Outcome Areas contribute to achieving SDG 5 and SDG 16. ToC “if/then” logic statements were then crafted for each Outcome to describe the desired results.

Example: IF/THEN TOC for Outcome 1 (Legislative and policy frameworks) 

IF
(1) Women and VAWG…

Capacity development of key stakeholders in the government, health, police, justice, and social service sectors, educators, private sector partners, and civil society, can help to embed EVAWG knowledge, attitudes, and practices in people´s personal and professional lives.

For example, in Malawi, gender-sensitive trainings on survivor-centred reporting for Police Public Relations Officers and the media continues to yield results beyond the initial training sessions.

In El Salvador, civil society organisations contributed to new areas of research on justice, social auditing for women's…