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In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.

They developed a set of campaign materials, including posters, signs and pamphlets of varying sizes that were designed to go in different areas of sports clubs. For example, some materials were designed to go in the bathrooms, some on…

Spotlight Initiative’s overarching goal in its Theory of Change (ToC) is to ensure that all women, especially those who are marginalised and vulnerable, live free from violence and harmful practices. Together with its partners, Spotlight Initiative aims to make concrete changes in six Outcome Areas or Pillars to end VAWG. Changes in these six Outcome Areas contribute to achieving SDG 5 and SDG 16. ToC “if/then” logic statements were then crafted for each Outcome to describe the desired results.

Example: IF/THEN TOC for Outcome 1 (Legislative and policy frameworks) 

IF
(1) Women and VAWG…

Capacity development of key stakeholders in the government, health, police, justice, and social service sectors, educators, private sector partners, and civil society, can help to embed EVAWG knowledge, attitudes, and practices in people´s personal and professional lives.

For example, in Malawi, gender-sensitive trainings on survivor-centred reporting for Police Public Relations Officers and the media continues to yield results beyond the initial training sessions.

In El Salvador, civil society organisations contributed to new areas of research on justice, social auditing for women's…

When the COVID-19 pandemic started, many Spotlight Initiative programmes were already being implemented and teams had to quickly adapt implementation to changing realities. Overall, Spotlight Initiative rapidly accelerated and redirected more than USD 21 million across programmes to address VAWG in the context of COVID-19. For example:

Mobile and remote services were developed and reinforced to address the acute needs of women and girls. For example, the Zimbabwe programme scaled up mobile one-stop centre service provision, exceeding the set target by 300% and bringing women with…

“Flowers in the Air” (“Flores en el aire. Cartografia para la memoria de victimas de feminicidios”) is an initiative established by Spotlight Initiative in 2021 to provide symbolic reparations, raise awareness and understanding, and help to provide justice for the families and friends of women and adolescents who have been killed through femicide.

This initiative worked with victims’ loved ones to map out the lives of these women. They did this by walking through places of significance to the memory of these women and used a digital tool to map these walks and document the memories…