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In Kyrgyzstan, Spotlight programme used a mobile game, “Mystery of Sary Kol”, to raise awareness of the dangers of child marriage, reaching over 39,000 players. This game was developed as a follow-up to the successfully designed and launched “Spring in Bishkek” mobile game in 2021, which focused on forced marriage. Both games were jointly designed with adolescent girls.

According to a survey of players of “Mystery of Sary Kol”, the game has significantly influenced players’ beliefs that child marriage is a crime (86% of players), improved the willingness of players to help a friend who…

Spotlight Initiative conducted training using the Gender Action Learning System (GALS) in partnership with the Public Foundation “Education for Community Development”. They worked at individual, family and institutional levels to help promote equitable attitudes around gender to end VAWG. This training was provided to fathers and following their participation in GALS training, 40% of fathers showed improved communication with their families on family matters and reported valuing everyone’s contribution. This is a significant improvement from baseline data, which showed deeply rooted…

The Central Asia and Afghanistan Regional Programme partnered with TikTok to launch regional campaigns to address harmful social norms around violence. Based on the multi-stakeholder evidence collected, the Spotlight Initiative programme partnered with five social media influencers and produced 15 TikTok videos. These videos were widely disseminated with an estimated target audience of 200,000 social media users, likely contributing to heightened awareness of, and an improved understanding on, the issues of gendered violence, harassment, gender stereotypes and discrimination.

Additionally…