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In 2020, Spotlight Initiative worked with influential Christian and Muslim leaders in Mali to spread messages that condemn VAWG. The President of the High Islamic Council of Mali and the Representative of the Episcopal Conference of Mali appeared in a series of Spotlight Initiative-supported television and radio messages. Through these messages, these leaders denounced VAWG, citing religious texts that support respectful relationships. This campaign ran for two months. During this period, television messages were viewed 40,878,000 times and radio messages were heard 4,663,300 times. In…

Spotlight Initiative has partnered extensively with the media and arts and culture organisations to heighten awareness of healthy gender norms and behaviours and increase knowledge about the rights of women and girls, especially at the community level. 

In Malawi, for example, the programme collaborated with a private media company to raise awareness on eliminating VAWG. This included the promotion of positive masculinities through the HeforShe campaign across the six Spotlight Initiative programme districts in-country. Furthermore, to highlight the important role of activists during the 16…