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The Central Asia and Afghanistan Regional Programme partnered with TikTok to launch regional campaigns to address harmful social norms around violence. Based on the multi-stakeholder evidence collected, the Spotlight Initiative programme partnered with five social media influencers and produced 15 TikTok videos. These videos were widely disseminated with an estimated target audience of 200,000 social media users, likely contributing to heightened awareness of, and an improved understanding on, the issues of gendered violence, harassment, gender stereotypes and discrimination.

Additionally…