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Spotlight Initiative has partnered extensively with the media and arts and culture organisations to heighten awareness of healthy gender norms and behaviours and increase knowledge about the rights of women and girls, especially at the community level. 

In Malawi, for example, the programme collaborated with a private media company to raise awareness on eliminating VAWG. This included the promotion of positive masculinities through the HeforShe campaign across the six Spotlight Initiative programme districts in-country. Furthermore, to highlight the important role of activists during the 16…