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In 2020, Spotlight Initiative supported a National Parenting Programme in Grenada with a campaign called “Step Up Your Parenting Game”. This campaign targeted men and women who were parents and guardians. The focus of the messaging was on improving parenting approaches for the benefits of their children. This campaign included a number of sub-messages including:

“No matter who, no matter, what, there is no excuse for abuse”
“Children need their fathers: they need love, support and encouragement”
“Feeling stressed? Check your B.E.T. (body, environment, thoughts)”
“Communicate with your…