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In 2021, Spotlight Initiative partnered with the National Sports Secretariat in Argentina to launch the #NoEsNormalEsViolencia (It’s Not Normal, It’s Violence) campaign. This campaign aimed to end derogatory comments, ridicule, sexual harassment, and sexist expressions that belittle women and LGBTQI+ people, deepen inequalities and constitute forms of VAWG.

They developed a set of campaign materials, including posters, signs and pamphlets of varying sizes that were designed to go in different areas of sports clubs. For example, some materials were designed to go in the bathrooms, some on…